Did you know some women get excited about getting a Tiffany blue box?

Tiffany Blue by Jill Clardy

It started back in the 1800’s, Tiffany & Co. was founded in 1837. Charles Lewis Tiffany knew about marketing, branding and creating a feeling behind his product. Tiffanys is known for fine jewelry so that is what women expect when they see a little blue Tiffany box.

The Tiffany blue box was written about in 1906 by the New York Sun which reported “Charles Lewis Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you”¹

Jill Clardy, who took the blue Tiffany box picture above, said of the recipient of that box “She is always thrilled by anything that comes in the little blue box.”²

Camera: Canon EOS Digital Rebel XTi
Exposure: 0.017 sec (1/60)
Aperture: f/4
Focal Length: 27 mm
ISO Speed: 400

1. Retrieved from Fashion Jewelry Information Website: http://www.fashionaljewelry.com/2008/08/when-is-1837-the-tiffany-blue-box-be-introduced/ [↩]
2. Retrieved from flickr Picture Caption for Tiffany Blue by Jill Clardy http://www.flickr.com/photos/jillclardy/2523850043/ [↩]